Compare choropleths, proportional symbols, contour lines and flow maps using the same fictional region.
Original fictional boundaries and data, not real geography, statistics or transportation.
Choropleth versus symbols
Color encodes rates rather than totals.
Compare
Proportional-symbol map
Data and units — A:12/100=12%, B:24/400=6%, C:34/200=17%, D:48/600=8% · Legend: 6%, 10%, 15% · contour interval:20 · flow volumes:5, 15, 9
Appearance and name
Choropleth map
Appearance and name
Shade each region by a normalized rate.
Difference
Color encodes rates rather than totals.
When to use
Compare rates across regions.
Limits
State the denominator and breaks; a color boundary is not a physical jump.
Creation brief
Choropleth map. Shade each region by a normalized rate. Compare rates across regions. State the denominator and breaks; a color boundary is not a physical jump.
Proportional-symbol map
Appearance and name
Size circles by quantity using area.
Difference
Circle area represents totals; use color to compare rates.
When to use
Compare counts and totals.
Limits
Circle area, not radius, corresponds to quantity.
Creation brief
Proportional-symbol map. Size circles by quantity using area. Compare counts and totals. Circle area, not radius, corresponds to quantity.
Contour map
Appearance and name
Connect equal elevations with contours.
Difference
Contours describe continuous elevation, not regional statistics.
When to use
Read slopes and terrain.
Limits
Label the contour interval; not a routing map.
Creation brief
Contour map. Connect equal elevations with contours. Read slopes and terrain. Label the contour interval; not a routing map.
Flow map
Appearance and name
Show movement between places with direction and line width.
Difference
Flows connect origins and destinations rather than just locating quantities.
When to use
Show directional movements and relative volumes.
Limits
Width reflects an illustrative volume, not travel time or actual roads.
Creation brief
Flow map. Show movement between places with direction and line width. Show directional movements and relative volumes. Width reflects an illustrative volume, not travel time or actual roads.